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Video Case Study: Tactical vs Strategic CI: how to leverage the differences to your advantage?

Thanks for your interest in this case study from
Eva Maria Bossong (former HeadIntegrated Insights Europe), Merck.

Eva Maria further explains the differences between tactical and strategic competitive intelligence and how companies can use this distinction to their advantage.

Click the image below to access the video. To stay tuned for more insights into the Market research best practices and competitive analysis, mark your calendar for the Pharma CiMi.CON.

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Quelle: Pharma CiMi.CON 2017 | © Eva Maria Bossong, former Head Integrated Insights Europe, Merck Group

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