I drive Competitive Intelligence in WSA - to make a systematic and ethical program for gathering and analysing internal an external information to extract insights that can affect the company’s plans, decisions, and operations. We support sales today with a constant updated map of the world around us as well as company strategy using scenario planning to draw the industry map of the future.

This is a task that cannot be done well alone - a large part of the work is supporting and enabling collaboration on insights generation and sharing across the whole organization. For me, this collaboration is a great driver of motivation and I'm lucky to have a great organization with highly skilled experts all around me.

I graduated as an electronic engineer with focus on signal processing and acoustics in 1998 and joined the audiological research department at Widex A/S in 1999. Since then I have been working as audiological trainer, coordinating and executing global audiological support and moved into full time Competitive Intelligence in 2014.

Apart from this I am a passionate photographer and singer, play the violin and viola plus mandolin and am having fun with playing guitar and flute a bit too, I'm a radio amateur (oz2ael) - mainly morse code and not good at it,- and enjoying astronomy and birdwatching when time and weather permits, if the weather is bad, I'll be doing woodworking, tatting or trying to learn words in various languages instead.

Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines more than 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. Today, one out of three hearing aids is made by us and we are active in over 125 markets, employing close to 12,000 people worldwide. Our broad portfolio of leading hearing-related products and services generates annual revenues of more than € 2 billion. WS Audiology is privately owned by the Tøpholm and Westermann families, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.