I drive Competitive Intelligence in WSA as part of the Corporate Strategy team - to make a systematic and ethical program for gathering and analysing internal and external information to extract insights that can affect the company’s plans, decisions, and operations. We support sales today with a constant updated map of the world around us as well as company strategy using scenario planning to draw the industry map of the future.

This is a task that cannot be done well alone - a large part of the work is supporting and enabling collaboration on insights generation and sharing across the whole organization. For me, this collaboration is a great driver of motivation and I'm lucky to have a great organization with highly skilled experts all around me.

I graduated as an electronic engineer with focus on signal processing and acoustics in 1998 and joined the audiological research department at Widex A/S in 1999. Since then I have been working as audiological trainer, coordinating and executing global audiological support and moved into full time Competitive Intelligence in 2014.

Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 130 markets. WS Audiology employs 12,500+ people and is privately owned by the Tøpholm and Westermann families and the Lundbeck Foundation, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.