This session explores refining Total Addressable Market (TAM) calculations by integrating competitive landscapes, real-world data validation, and scenario planning. It emphasizes differentiating TAM, SAM, and SOM while addressing challenges in market size estimates and strategies for effectively communicating insights to decision-makers.
In this presentation you will learn:
- Differentiating between TAM, SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market).
- Challenges faced when dealing with market size estimates
- Incorporating competitive landscapes into TAM calculations.
- Using CI to validate TAM assumptions with real-world data.
- Leveraging scenario planning for TAM sensitivity analysis.
- Communicating TAM insights effectively to decision-makers.
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