As healthcare moves toward value-based models, market access professionals must align strategies with patient outcomes and cost-effectiveness. This session focuses on how to build a value-based approach to market access that benefits all stakeholders.
In this presentation you will learn:
- How to integrate value-based models into market access strategies?
- What is the role of patient-centric approaches in shaping reimbursement decisions?
- How can we demonstrate cost-effectiveness to drive market access success?
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