In today’s rapidly evolving healthcare landscape, the role of Market Access within launch excellence has never been more important. By leveraging data-driven insights, strategic partnerships, and innovative pricing models, Market Access professionals can ensure that scientific breakthroughs translate into meaningful improvements in patient care while delivering sustainable commercial success. How can Market Access play a key role in the industry transformation in terms of sustainability, affordability of healthcare as well as equity of access across the globe?
In this presentation you will learn:
- Where are the opportunities for Market Access to transform and evolve?
- How to maximize the asset value by collaborating in a cross-functional way?
- How to leverage new technologies but accommodate to the quality standard that we need to have?
- How to put Market Access to the core of the business?
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